Full-stack E-commerce Manager. I operate the whole surface area — and build what's missing from it.
Shopify · Klaviyo · Meta Ads · Fulfillment · Retention · DTC Strategy
How I Operate
Fragmented logistics, no retention infrastructure, and no inventory intelligence.
Rebuilt end-to-end Shopify operations — negotiated and integrated a DHL Express corporate account, deployed Klaviyo retention flows across the full customer lifecycle, and built Excel-based inventory forecasting aligned to campaign calendars.
95% fulfillment accuracy. 48% reduction in export shipping costs.
A handmade leather journal brand with no international sales infrastructure.
Architected multi-currency Shopify expansion targeting UK and US markets. Implemented weight-based international shipping tiers specific to the catalog. Advised on listing strategy and DTC fulfillment workflows.
Full international sales capability launched from zero.
Declining engagement and no system for converting social audiences into revenue.
Overhauled content strategy using analytics to reverse the decline. Built structured conversational commerce workflows that turned Instagram DMs into a direct, trackable revenue channel.
Engagement reversed. Social channel converted into a functioning sales pipeline.
Omni Target
A pre-spend intelligence platform for Shopify fashion brands running Meta ads. Most brands find out a product doesn't work in cold traffic after they've spent the budget. Omni Target tells you before.
Also In The Room
Outside of my own work, I'm embedded as a growth and commercial operator across 3 early-stage startups spanning e-commerce, real money gaming, and crypto. Different markets. Same standard. Some are in stealth — none are listed here.
Core Stack
The operational toolkit I use to build and scale DTC systems.
Work With Me
Early-stage companies put me in growth and commercial roles. I don't have one title — I have one standard.